How Technology Has Changed The Environment - 2190 Words

In the last decade, society has become increasingly worried about the impact that humans have on the environment. Many people believe that climate change is actively going to change the way how people live in the future. In response to the public concern, many companies are searching for greener methods of energy output. Instead of coal and gasoline, corporations are becoming more socially responsible in their actions. For example, long standing establishments like Walmart has installed LED lighting in all of their stores to cut down on energy consumption and more restaurants are switching to locally sourced and organic ingredients. Although many companies focus on particular aspects of their business, a fairly new automobile company is†¦show more content†¦With these strategies and many more discussed in the document Tesla looks to reform the entire automotive industry by keeping up high innovation and safety features in their cars. Company Overview For decades, the American car industry was extremely consolidated and large companies such as Ford and GM. The large car companies have a vast number of assets and could squash any competitor that tried to enter due to the high barrier to entry of the car industry. Even though these companies had immense numbers of resources, they still had trouble finding viable fuel sources besides gas. In 2003, a couple of engineers out of Silicon Valley had an idea that would revolutionize the car industry by finding a radical new way to power the traditional automobile (About Tesla, 2016). In Silicon Valley, two experienced engineers, Mark Eberhard and Marc Tappening wanted to build a more efficient automobile. The two found this small company out in California called AC Propulsion that created a car named the tzero. The car had a motor that could go 0-60 in 4 seconds and felt like a sports car. Both were intrigued with the extraordinary technology found in the tzero and decided to figure out why it was not main stream. Through a little research, they discovered that GM tried to manufacture an electric automobile named the EV-1, but failed miserably due to marketing troubles.